Maximising ROI with GA4: Using Data to Drive Marketing Strategies
In this blog, we delve into how GA4 can be utilised to drive marketing strategies and ultimately boost ROI.
In this blog, we delve into how GA4 can be utilised to drive marketing strategies and ultimately boost ROI.
Regex formulas allow you to manipulate and extract data patterns efficiently. In this blog, we’ll explore the essential regex expressions to include when building Looker Studio reports.
Channel groupings in Google Analytics 4 (GA4) allow you to categorise your traffic sources into custom groups, providing deeper insights into how different marketing channels contribute to your website’s performance.
In today’s digital age, data reigns supreme. For businesses striving to stay ahead in the competitive landscape, understanding user behaviour and leveraging insights is crucial. Google Analytics 4 (GA4) presents …
So you have GA4 Set up and running but are you getting value out of it? Do you know how to find what you’re looking for and most importantly is …
The platform introduced this feature in anticipation of the enforcement of Google’s EU User Consent Policy (EU UCP). Advertisers will need to provide verifiable consent signals to serve personalised ads …
In this blog article, we will look at what Google Signals is, what the reporting identity means in the context of Google Analytics, and how removing Google Signals from the reporting identity will impact reports.
This week I have had the wonderful pleasure of speaking at Superweek analytics conference in Hungary. In a week full of technical discussions about AI, GA4, server side GTM, predictive …
In this blog, we delve into two critical factors contributing to revenue value discrepancies in GA4: currency configuration and data layer implementation.
Get up and running with a best practise GA4 implementation yourself, nice a quickly, for those who haven’t got an agency like us to help!