Analytics Horror Stories – BrightonSEO September 2016

Below you’ll find the link to my Analytics Horror Stories slides from BrightonSEO September 2016. I thought it was a great way to share experiences and help people avoid or fix these situations if they come up in future. Each of the stories I’ve shared I have experienced on multiple occasions and know others who have too, so don’t worry if you think I’m singling you out for something! We’ve all been in these situations and they’re often avoided with a little more communication between parties, and most of the time people are only trying to do their best when this happens. The more we share the best practices and “please don’t ever do this” situations, the smoother analytics implementations will go in future!

Inspired by Aleyda Solis’ awesome #seohorrorstories, but without trending on Twitter…