Ecommerce Analytics at Search Leeds Conference June 2017


Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference.

As it was a different audience to that at my previous conference gig, and a last minute request, I re-presented the content I had presented at Digital Hampshire – because let’s face it, because who else would be travelling up to Leeds from Southampton just for a conference?!

So apologies if you’ve seen the slides elsewhere on this blog, but here they are again!

My core takeaways are:

Know what to measure for the business to succeed

Understand the capabilities of the tools you have

Pick a metric you can have an impact on and forecast how you could increase business profit by working to improve this

And have some fun with Enhanced Ecommerce in Google Analytics!