So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that!
And straight from the synopsis on BrightonSEO
About this Session
Stop using Google Analytics straight out of the box! It has so many brilliant features available with just a bit of customisation. I will highlight the most beneficial customisations in Google Analytics that you should all be using to take your data to the next level without over complicating anything. There’s so much more to life than sessions and bounce rate, trust me.