Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …