Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing …
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …
