Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
How Covid-19 is Changing the Information Sector and its Impact on Ecommerce
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
UTM Tracking Links for Enhanced Analytics
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …
Search and Conversion – Digital Elite Day 2019
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …