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Author: Killian Walsh

corona
Ecommerce / Google Analytics / Quick Tips

Check the Impact of Covid-19 on Your Business Using Google Analytics

Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …

Covid-19 heat map
Ecommerce

How Covid-19 is Changing the Information Sector and its Impact on Ecommerce

The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …

Bing Ads and Shopify integration - Polka Dot Data
Shopify / Third Party Tags

A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site

Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

UTM Link Tracking Guide - Polka Dot Data
Google Analytics

UTM Tracking Links for Enhanced Analytics

UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …

Digital Elite Day 2019
Conferences and Events

Search and Conversion – Digital Elite Day 2019

Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …

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