Polka Dot Data founder Anna Lewis recently shared her analytics expertise at the April 2025 BrightonSEO conference.
She explained how there are so many ways in which GA4 needs to be configured for it to work as accurately as possible and also shared a handy checklist!
So here is Anna’s Analytics Audit slides and our GA4 Set up Checklist.
If any of this is something you might need support with, give us a shout! We’re looking to tidy up and educate as many people as possible so that everyone can get the most out of the Google Analytics platform to help grow their business with better data!
And if you’d like a laugh – here is Anna, literally on her soap box, giving the talk (official videos can be purchased from BSEO here)
