The ULTIMATE GA4 Audit – BrightonSEO
Polka Dot Data founder Anna Lewis recently shared her analytics expertise at the April 2025 BrightonSEO conference. She explained how there are so many ways in which GA4 needs to …
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The Benefits of Implementing GA4 with Google Tag Manager in 2024
In 2024, implementing Google Analytics 4 (GA4) via Google Tag Manager (GTM) has become the preferred method for achieving this, offering distinct advantages over other approaches. This blog will outline the benefits of using Google Tag Manager for GA4 implementation and why it remains the top choice for businesses aiming to leverage analytics effectively.
How to Get Less Unassigned Traffic in GA4
In GA4 (Google Analytics 4), “unassigned” traffic refers to sessions that cannot be attributed to a specific traffic source or medium (such as organic search, direct, referral, or paid ads). Here are steps you can take to reduce unassigned traffic in GA4:
How to Utilise GA4 Audiences for Personalised Marketing in E-Commerce
In this blog, we’ll explore how you can use GA4 Audiences to improve your E-Commerce strategy, increase conversions, and deliver a more personalised experience to your customers.
How to Leverage GA4’s Features for Enhanced E-commerce Tracking in 2024
In this blog, we’ll explore GA4’s latest features and how to leverage them to enhance your e-commerce tracking in 2024.
GA4 Metrics Made Easy – Top Metrics You Must Know
Read our blog to discover how to leverage the right metrics to enhance your business performance and drive success.
How to Determine Key KPIs for Key Events in Google Analytics 4
One of the essential tasks in leveraging GA4 is determining which Key Performance Indicators (KPIs) to use as key events. This blog will guide you through the process of identifying and selecting the most relevant KPIs for your business goals.
Exploring the AI-driven Features of GA4 and How They Can Inform Business Strategies
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
Which is Better for Google Ads Conversion Tracking: GA4 or GTM?
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
Interpreting GA4 Reports for Business Decisions
This guide will walk you through how to read and interpret GA4 reports to make strategic business decisions. Additionally, we’ll cover the latest updates and news in GA4 to keep you informed.