A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …
If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing …
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …
If your website has a phone number at the top of the page or anywhere else on the site that is clickable then you should be tracking when users click …
We’re really excited that Digital Marketing Summit Southampton (DMSSO18) is coming to town again this week! There are a great set of talks lined up on Thursday, with some fab …
To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …
