Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …
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A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …
Blocking Google Analytics Duplicate Transactions Using Google Tag Manager
This post is a follow up to the Finding and Troubleshooting Duplicate Transactions in Google Analytics guide that we recently published. If you have not already, I highly recommend reviewing …
Finding and Troubleshooting Duplicate Transactions in Google Analytics
A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …
Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
Why and How to Audit Google Analytics Account Settings
It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …
Google Analytics – A Beginner’s Guide
If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …
UTM Tracking Links for Enhanced Analytics
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing …
Search and Conversion – Digital Elite Day 2019
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …