How to filter out your own traffic in GA
Before we explain how to filter out your own traffic in GA, it is probably a good idea to explain why we might want to do so… Why should you …
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Top Analytics Tips I wish I’d Known – By Charlotte Upfold at BrightsonSEO
This year, due to the pandemic-that-must-not-be-named, Brighton SEO has gone online with it’s talks and presentations. This gives us all the most amazing opportunity to learn from our sofas! Our …
Top 10 GTM Tips – UPLOAD:SEARCH
Today I had the wonderful opportunity to be part of a fantastic line up at the Upload Search conference online. It was aimed at the search marketing industry but had …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
How Covid-19 is Changing the Information Sector and its Impact on Ecommerce
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
Covid-19: Can we help you?
Something I never expected to do as a web analytics agency owner, is write a post about how a global pandemic is affecting us, but here goes… We work in …
RegEx for Google Analytics
What are Regular Expressions? Regular Expressions, or RegEx for short, are the swiss army knife of the text world. They provide a rich syntax for validating, extracting and generally manipulating …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …
A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …