How to Exclude Office IP addresses from your GA4 data?
Learn how to filter out internal traffic and get the most accurate data.
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How to Set up GA4 Quickly but Properly
Get up and running with a best practise GA4 implementation yourself, nice a quickly, for those who haven’t got an agency like us to help!
Top 10 Google Analytic Fails
It doesn’t take long to realise that something so useful a tool as Google Analytics can be undone with some simple set up errors and poor housekeeping. Whether you’re a …
12 Crackers of 2020!
Or, even worse, the cat jumps onto power button mid call and successfully manages to turn the computer off, leaving everyone (not least the cat) confused as to what on earth just happened!
Charlotte’s Magnificent Slides – Brighton SEO
On 3rd October I had the pleasure of speaking at BrightonSEO which took place online. It was a record year for them with over 10,000 attendees registering to attend! My …
How to filter out your own traffic in GA
Before we explain how to filter out your own traffic in GA, it is probably a good idea to explain why we might want to do so… Why should you …
Top Analytics Tips I wish I’d Known – By Charlotte Upfold at BrightsonSEO
This year, due to the pandemic-that-must-not-be-named, Brighton SEO has gone online with it’s talks and presentations. This gives us all the most amazing opportunity to learn from our sofas! Our …
Top 10 GTM Tips – UPLOAD:SEARCH
Today I had the wonderful opportunity to be part of a fantastic line up at the Upload Search conference online. It was aimed at the search marketing industry but had …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
How Covid-19 is Changing the Information Sector and its Impact on Ecommerce
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …