Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
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How Covid-19 is Changing the Information Sector and its Impact on Ecommerce
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
Covid-19: Can we help you?
Something I never expected to do as a web analytics agency owner, is write a post about how a global pandemic is affecting us, but here goes… We work in …
RegEx for Google Analytics
What are Regular Expressions? Regular Expressions, or RegEx for short, are the swiss army knife of the text world. They provide a rich syntax for validating, extracting and generally manipulating …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …
A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …
Blocking Google Analytics Duplicate Transactions Using Google Tag Manager
This post is a follow up to the Finding and Troubleshooting Duplicate Transactions in Google Analytics guide that we recently published. If you have not already, I highly recommend reviewing …
Finding and Troubleshooting Duplicate Transactions in Google Analytics
A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …
Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …