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Author: Anna Lewis

Uncategorized

The ULTIMATE GA4 Audit – BrightonSEO

Polka Dot Data founder Anna Lewis recently shared her analytics expertise at the April 2025 BrightonSEO conference. She explained how there are so many ways in which GA4 needs to …

Anna Lewis speaking at Superweek about communication
Conferences and Events

Improving Analytics Success through Communication

This week I have had the wonderful pleasure of speaking at Superweek analytics conference in Hungary. In a week full of technical discussions about AI, GA4, server side GTM, predictive …

Google Analytics

How to Exclude Office IP addresses from your GA4 data?

Learn how to filter out internal traffic and get the most accurate data.

GA4 Snapshot
Google Analytics

How to Set up GA4 Quickly but Properly

Get up and running with a best practise GA4 implementation yourself, nice a quickly, for those who haven’t got an agency like us to help!

Conferences and Events / Google Tag Manager

Top 10 GTM Tips – UPLOAD:SEARCH

Today I had the wonderful opportunity to be part of a fantastic line up at the Upload Search conference online. It was aimed at the search marketing industry but had …

corona
Ecommerce / Google Analytics / Quick Tips

Check the Impact of Covid-19 on Your Business Using Google Analytics

Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …

Covid-19 heat map
Ecommerce

How Covid-19 is Changing the Information Sector and its Impact on Ecommerce

The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …

how can we help during covid19
Polka Dot Data / Uncategorized

Covid-19: Can we help you?

Something I never expected to do as a web analytics agency owner, is write a post about how a global pandemic is affecting us, but here goes…  We work in …

Bing Ads and Shopify integration - Polka Dot Data
Shopify / Third Party Tags

A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site

Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

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