The ULTIMATE GA4 Audit – BrightonSEO
Polka Dot Data founder Anna Lewis recently shared her analytics expertise at the April 2025 BrightonSEO conference. She explained how there are so many ways in which GA4 needs to …
Improving Analytics Success through Communication
This week I have had the wonderful pleasure of speaking at Superweek analytics conference in Hungary. In a week full of technical discussions about AI, GA4, server side GTM, predictive …
How to Exclude Office IP addresses from your GA4 data?
Learn how to filter out internal traffic and get the most accurate data.
How to Set up GA4 Quickly but Properly
Get up and running with a best practise GA4 implementation yourself, nice a quickly, for those who haven’t got an agency like us to help!
Top 10 GTM Tips – UPLOAD:SEARCH
Today I had the wonderful opportunity to be part of a fantastic line up at the Upload Search conference online. It was aimed at the search marketing industry but had …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
How Covid-19 is Changing the Information Sector and its Impact on Ecommerce
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
Covid-19: Can we help you?
Something I never expected to do as a web analytics agency owner, is write a post about how a global pandemic is affecting us, but here goes… We work in …
A Comprehensive Guide to Installing the Bing UET Tag and Conversion Tracking on a Shopify Site
Bing Ads, which has now re-branded to Microsoft Advertising, is a serious competitor to Google Ads. The Cost per Click is often much cheaper and I have seen some impressive …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …