How to Utilise GA4 Audiences for Personalised Marketing in E-Commerce
In this blog, we’ll explore how you can use GA4 Audiences to improve your E-Commerce strategy, increase conversions, and deliver a more personalised experience to your customers.
How to Leverage GA4’s Features for Enhanced E-commerce Tracking in 2024
In this blog, we’ll explore GA4’s latest features and how to leverage them to enhance your e-commerce tracking in 2024.
How to Determine Key KPIs for Key Events in Google Analytics 4
One of the essential tasks in leveraging GA4 is determining which Key Performance Indicators (KPIs) to use as key events. This blog will guide you through the process of identifying and selecting the most relevant KPIs for your business goals.
Exploring the AI-driven Features of GA4 and How They Can Inform Business Strategies
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
Which is Better for Google Ads Conversion Tracking: GA4 or GTM?
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
Interpreting GA4 Reports for Business Decisions
This guide will walk you through how to read and interpret GA4 reports to make strategic business decisions. Additionally, we’ll cover the latest updates and news in GA4 to keep you informed.
How to use GA4 Data to Optimise Conversion Rates?
This blog will guide you through setting up conversion tracking in GA4, analysing conversion paths and drop-offs, and applying data-driven techniques to boost your conversion rates.
The Vital Importance of Auditing Your GA4 Data
This blog explores why auditing your GA4 data is vital and how it can significantly impact your business.
Maximising Ad Performance with Facebook’s Conversions API
The Facebook Conversions API is a tool that connects your website or app to Facebook’s advertising platform.
This blog will walk you through what it is, the benefits and aim to give you a clearer understanding.
Understanding the Shift: From Conversions to Key Events in GA4
Google Analytics 4 (GA4) continues to evolve. Among the most notable changes is the shift from “Conversions” to “Key Events.”
This blog will walk you through these updates and what they mean for your analytics strategy.