How to Exclude Office IP addresses from your GA4 data?
Learn how to filter out internal traffic and get the most accurate data.
How to Set up GA4 Quickly but Properly
Get up and running with a best practise GA4 implementation yourself, nice a quickly, for those who haven’t got an agency like us to help!
Top 10 Google Analytic Fails
It doesn’t take long to realise that something so useful a tool as Google Analytics can be undone with some simple set up errors and poor housekeeping. Whether you’re a …
Charlotte’s Magnificent Slides – Brighton SEO
On 3rd October I had the pleasure of speaking at BrightonSEO which took place online. It was a record year for them with over 10,000 attendees registering to attend! My …
How to filter out your own traffic in GA
Before we explain how to filter out your own traffic in GA, it is probably a good idea to explain why we might want to do so… Why should you …
Top Analytics Tips I wish I’d Known – By Charlotte Upfold at BrightsonSEO
This year, due to the pandemic-that-must-not-be-named, Brighton SEO has gone online with it’s talks and presentations. This gives us all the most amazing opportunity to learn from our sofas! Our …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
RegEx for Google Analytics
What are Regular Expressions? Regular Expressions, or RegEx for short, are the swiss army knife of the text world. They provide a rich syntax for validating, extracting and generally manipulating …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …