How to filter out your own traffic in GA
Before we explain how to filter out your own traffic in GA, it is probably a good idea to explain why we might want to do so… Why should you …
Top Analytics Tips I wish I’d Known – By Charlotte Upfold at BrightsonSEO
This year, due to the pandemic-that-must-not-be-named, Brighton SEO has gone online with it’s talks and presentations. This gives us all the most amazing opportunity to learn from our sofas! Our …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
RegEx for Google Analytics
What are Regular Expressions? Regular Expressions, or RegEx for short, are the swiss army knife of the text world. They provide a rich syntax for validating, extracting and generally manipulating …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …
Blocking Google Analytics Duplicate Transactions Using Google Tag Manager
This post is a follow up to the Finding and Troubleshooting Duplicate Transactions in Google Analytics guide that we recently published. If you have not already, I highly recommend reviewing …
Finding and Troubleshooting Duplicate Transactions in Google Analytics
A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …
Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …