Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …