Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page or anywhere else on the site that is clickable then you should be tracking when users click …