Top 10 Google Analytic Fails
It doesn’t take long to realise that something so useful a tool as Google Analytics can be undone with some simple set up errors and poor housekeeping. Whether you’re a …
Charlotte’s Magnificent Slides – Brighton SEO
On 3rd October I had the pleasure of speaking at BrightonSEO which took place online. It was a record year for them with over 10,000 attendees registering to attend! My …
How to filter out your own traffic in GA
Before we explain how to filter out your own traffic in GA, it is probably a good idea to explain why we might want to do so… Why should you …
Top Analytics Tips I wish I’d Known – By Charlotte Upfold at BrightsonSEO
This year, due to the pandemic-that-must-not-be-named, Brighton SEO has gone online with it’s talks and presentations. This gives us all the most amazing opportunity to learn from our sofas! Our …
Check the Impact of Covid-19 on Your Business Using Google Analytics
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
Secondary Dimensions in Google Analytics
Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …
Tracking Down 404 Errors
That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …