If you’ve ever looked at your GA4 data and thought ‘I’m not entirely sure I trust this,’ you’re not alone. Here’s what a proper GA4 audit actually covers and why it’s usually where we start.
Ten years, ten hard-won lessons on hiring, health, diversifying clients and surviving the ups and downs of running a small business.
Short on time, not ambition? Here’s why outsourcing your GA4 and analytics could free up your team and make your data finally work for you.
Or, even worse, the cat jumps onto power button mid call and successfully manages to turn the computer off, leaving everyone (not least the cat) confused as to what on earth just happened!
Something I never expected to do as a web analytics agency owner, is write a post about how a global pandemic is affecting us, but here goes… We work in …
