Ecommerce Analytics at Search Leeds Conference June 2017

Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference.

As it was a different audience to that at my previous conference gig, and a last minute request, I re-presented the content I had presented at Digital Hampshire – because let’s face it, because who else would be travelling up to Leeds from Southampton just for a conference?!

So apologies if you’ve seen the slides elsewhere on this blog, but here they are again!

My core takeaways are:

Know what to measure for the business to succeed

Understand the capabilities of the tools you have

Pick a metric you can have an impact on and forecast how you could increase business profit by working to improve this

And have some fun with Enhanced Ecommerce in Google Analytics!

Polka Dot Data offer a range of Google Analytics services suitable for websites of any size. Speak to our team today to discuss your training  and audit needs.