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Tag: Google Analytics

Google Analytics / Quick Tips

Secondary Dimensions in Google Analytics

Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …

Blocking Duplicate Transactions in Google Analytics - Polka Dot Data
Enhanced Ecommerce / Google Analytics / Google Tag Manager

Blocking Google Analytics Duplicate Transactions Using Google Tag Manager

This post is a follow up to the Finding and Troubleshooting Duplicate Transactions in Google Analytics guide that we recently published. If you have not already, I highly recommend reviewing …

Troubleshooting Google Analytics Duplicate Transactions - Polka Dot Data
Enhanced Ecommerce / Google Analytics

Finding and Troubleshooting Duplicate Transactions in Google Analytics

A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

Google Analytics Account Settings - Polka Dot Data
Google Analytics

Why and How to Audit Google Analytics Account Settings

It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …

GA Logo
Google Analytics

Google Analytics – A Beginner’s Guide

If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …

UTM Link Tracking Guide - Polka Dot Data
Google Analytics

UTM Tracking Links for Enhanced Analytics

UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …

Digital Elite Day 2019
Conferences and Events

Search and Conversion – Digital Elite Day 2019

Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …

Conferences and Events

Analytics – Identifying and Forecasting Opportunities for CRO

To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …

Conferences and Events / Google Analytics / Google Tag Manager

Top Customisations in Google Analytics – BrightonSEO April 2018 Slides

So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …

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