A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …
It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …
If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing …
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …
To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …
So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …
Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …
This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry. The line up before me …
