In 2024, implementing Google Analytics 4 (GA4) via Google Tag Manager (GTM) has become the preferred method for achieving this, offering distinct advantages over other approaches. This blog will outline the benefits of using Google Tag Manager for GA4 implementation and why it remains the top choice for businesses aiming to leverage analytics effectively.
In GA4 (Google Analytics 4), “unassigned” traffic refers to sessions that cannot be attributed to a specific traffic source or medium (such as organic search, direct, referral, or paid ads). Here are steps you can take to reduce unassigned traffic in GA4:
In this blog, we’ll explore how you can use GA4 Audiences to improve your E-Commerce strategy, increase conversions, and deliver a more personalised experience to your customers.
In this blog, we’ll explore GA4’s latest features and how to leverage them to enhance your e-commerce tracking in 2024.
Read our blog to discover how to leverage the right metrics to enhance your business performance and drive success.
One of the essential tasks in leveraging GA4 is determining which Key Performance Indicators (KPIs) to use as key events. This blog will guide you through the process of identifying and selecting the most relevant KPIs for your business goals.
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
A common question many marketers and business owners have is whether to use Google Analytics 4 (GA4) or Google Tag Manager (GTM) for conversion tracking. In this blog post, we’ll dive into the key differences between GA4 and GTM, and help you decide which tool is best suited for your conversion tracking needs.
This guide will walk you through how to read and interpret GA4 reports to make strategic business decisions. Additionally, we’ll cover the latest updates and news in GA4 to keep you informed.
This blog will guide you through setting up conversion tracking in GA4, analysing conversion paths and drop-offs, and applying data-driven techniques to boost your conversion rates.
