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Category: Google Analytics

Finding 404 Pages in Google Analytics - Polka Dot Data
Google Analytics / Quick Tips

Tracking Down 404 Errors

That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

Google Analytics Account Settings - Polka Dot Data
Google Analytics

Why and How to Audit Google Analytics Account Settings

It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …

GA Logo
Google Analytics

Google Analytics – A Beginner’s Guide

If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …

UTM Link Tracking Guide - Polka Dot Data
Google Analytics

UTM Tracking Links for Enhanced Analytics

UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …

Google Analytics / Google Tag Manager / Quick Tips

Quick Tip – Tracking Phone Number Clicks

If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …

Conferences and Events / Google Analytics / Google Tag Manager

Top Customisations in Google Analytics – BrightonSEO April 2018 Slides

So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …

Conferences and Events / Google Analytics / Google Tag Manager

Confessions of a MeasureCamp First-Timer

So, I was lucky enough to get a coveted ticket to this sold-out event. I had my lanyard, my cool t-shirt, a whole host of freebies, and I was desperately …

Conferences and Events / Google Analytics

Top 5 Tips from MeasureFest 2017

Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …

Conferences and Events / Google Analytics

Careering through Analytics – My Journey and Top Tips

In Autumn 2017 I was honoured to speak at both Econsultancy and MeasureFest in London. Both very high quality analytics events with a host of great speakers. Normally I give …

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