Why and How to Audit Google Analytics Account Settings
It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …
Google Analytics – A Beginner’s Guide
If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …
UTM Tracking Links for Enhanced Analytics
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …
Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …
Top Customisations in Google Analytics – BrightonSEO April 2018 Slides
So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …
Confessions of a MeasureCamp First-Timer
So, I was lucky enough to get a coveted ticket to this sold-out event. I had my lanyard, my cool t-shirt, a whole host of freebies, and I was desperately …
Top 5 Tips from MeasureFest 2017
Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …
Careering through Analytics – My Journey and Top Tips
In Autumn 2017 I was honoured to speak at both Econsultancy and MeasureFest in London. Both very high quality analytics events with a host of great speakers. Normally I give …
Ecommerce Analytics at Search Leeds Conference June 2017
Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference. As it was a different audience to that at my previous conference gig, and …
Digital Hampshire April 2017 – Google Analytics Ecommerce Showcase
This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry. The line up before me …