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Category: Google Analytics

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Ecommerce / Google Analytics / Quick Tips

Check the Impact of Covid-19 on Your Business Using Google Analytics

Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …

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Google Analytics / Google Tag Manager

RegEx for Google Analytics

What are Regular Expressions? Regular Expressions, or RegEx for short, are the swiss army knife of the text world. They provide a rich syntax for validating, extracting and generally manipulating …

Google Analytics / Quick Tips

Secondary Dimensions in Google Analytics

Do you make all your decisions based on analysing your data in aggregate? Analysing top level data is an incredibly useful way to get an idea of the top level …

Intelligent Tracking Prevention - Polka Dot Data
Google Ads / Google Analytics / Google Analytics Attribution

Intelligent Tracking Prevention and Why You Should Care

What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …

Blocking Duplicate Transactions in Google Analytics - Polka Dot Data
Enhanced Ecommerce / Google Analytics / Google Tag Manager

Blocking Google Analytics Duplicate Transactions Using Google Tag Manager

This post is a follow up to the Finding and Troubleshooting Duplicate Transactions in Google Analytics guide that we recently published. If you have not already, I highly recommend reviewing …

Troubleshooting Google Analytics Duplicate Transactions - Polka Dot Data
Enhanced Ecommerce / Google Analytics

Finding and Troubleshooting Duplicate Transactions in Google Analytics

A problem many ecommerce websites encounter is inaccurately reported transaction and revenue figures. This happens for a number of reasons and if you do find duplicate recordings in your data, then …

Finding 404 Pages in Google Analytics - Polka Dot Data
Google Analytics / Quick Tips

Tracking Down 404 Errors

That dreaded ‘404 Error – Page Not Found’ message – Broken links are not only annoying, they can lose you valuable sales, damage your reputation and hurt your SEO performance. Users …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

Google Analytics Account Settings - Polka Dot Data
Google Analytics

Why and How to Audit Google Analytics Account Settings

It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …

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Google Analytics

Google Analytics – A Beginner’s Guide

If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …

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