Maximising ROI with GA4: Using Data to Drive Marketing Strategies
In this blog, we delve into how GA4 can be utilised to drive marketing strategies and ultimately boost ROI.
How to Set Up Channel Groupings in Google Analytics 4: A Step-by-Step Guide
Channel groupings in Google Analytics 4 (GA4) allow you to categorise your traffic sources into custom groups, providing deeper insights into how different marketing channels contribute to your website’s performance.
Mastering GA4 Interface: A Guide to Maximising Your Analytics Experience
In today’s digital age, data reigns supreme. For businesses striving to stay ahead in the competitive landscape, understanding user behaviour and leveraging insights is crucial. Google Analytics 4 (GA4) presents …
How to get Value from your GA4 Reports?
So you have GA4 Set up and running but are you getting value out of it? Do you know how to find what you’re looking for and most importantly is …
Google Analytics 4 adds new consent mode setting section
The platform introduced this feature in anticipation of the enforcement of Google’s EU User Consent Policy (EU UCP). Advertisers will need to provide verifiable consent signals to serve personalised ads …
Intelligent Tracking Prevention and Why You Should Care
What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …
How Google Analytics Annotations can Supercharge your Performance Analysis
Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …