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Category: Google Ads

Intelligent Tracking Prevention - Polka Dot Data
Google Ads / Google Analytics / Google Analytics Attribution

Intelligent Tracking Prevention and Why You Should Care

What is ITP? Intelligent Tracking Prevention (ITP) is the name of the tracking protection mechanism implemented in recent releases of Webkit, the open source browser engine used by Safari and …

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

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