Digital Hampshire April 2017 – Google Analytics Ecommerce Showcase

This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry.

The line up before me was Nichola Stott talking about clever uses of content, data and tools to fill your marketing funnel with SEO traffic, Matthew Oxley who discussed essential User Experience tips to ensure you make good decisions about your website.

I then followed this up with a discussion on how web analytics can help you optimise your website based on the user activity data, with a showcase of Enhanced Ecommerce features and how beneficial these are for business growth. The slides are below.

I’m looking forward to attending future Digital Hampshire events and continuing to meet local people in the industry.


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