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Tag: Google Analytics

Google Analytics Spike in Traffic
Google Ads / Google Analytics / Quick Tips

How Google Analytics Annotations can Supercharge your Performance Analysis

Annotations in Google Analytics are an incredibly useful feature, they will help you understand spikes in traffic, trends and unusual changes. So simple and powerful, but often forgotten, they will make analysing …

Google Analytics Account Settings - Polka Dot Data
Google Analytics

Why and How to Audit Google Analytics Account Settings

It has been wonderful to watch the world pay more and more attention to data over the last few years, especially seeing more people and businesses moving towards data driven …

GA Logo
Google Analytics

Google Analytics – A Beginner’s Guide

If like me you are a complete dinosaur when it comes to Google Analytics, or more commonly referred to as GA by those in the know, then this blog post …

UTM Link Tracking Guide - Polka Dot Data
Google Analytics

UTM Tracking Links for Enhanced Analytics

UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …

Digital Elite Day 2019
Conferences and Events

Search and Conversion – Digital Elite Day 2019

Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …

Conferences and Events

Analytics – Identifying and Forecasting Opportunities for CRO

To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …

Conferences and Events / Google Analytics / Google Tag Manager

Top Customisations in Google Analytics – BrightonSEO April 2018 Slides

So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …

Conferences and Events / Google Analytics

Top 5 Tips from MeasureFest 2017

Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …

Conferences and Events / Google Analytics

Digital Hampshire April 2017 – Google Analytics Ecommerce Showcase

This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry. The line up before me …

Conferences and Events / Google Analytics

Analytics Horror Stories – BrightonSEO September 2016

Below you’ll find the link to my Analytics Horror Stories slides from BrightonSEO September 2016. I thought it was a great way to share experiences and help people avoid or …

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