UTM Tracking Links for Enhanced Analytics
UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …
Search and Conversion – Digital Elite Day 2019
Last Thursday I headed up to London to attend Digital Elite Day – a premium search and conversion conference with high grade experts from various corners of the digital marketing …
Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …
Having fun with Google Tag Manager – DMSSO18
We’re really excited that Digital Marketing Summit Southampton (DMSSO18) is coming to town again this week! There are a great set of talks lined up on Thursday, with some fab …
Analytics – Identifying and Forecasting Opportunities for CRO
To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …
Top Customisations in Google Analytics – BrightonSEO April 2018 Slides
So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …
Confessions of a MeasureCamp First-Timer
So, I was lucky enough to get a coveted ticket to this sold-out event. I had my lanyard, my cool t-shirt, a whole host of freebies, and I was desperately …
Top 5 Tips from MeasureFest 2017
Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …
Careering through Analytics – My Journey and Top Tips
In Autumn 2017 I was honoured to speak at both Econsultancy and MeasureFest in London. Both very high quality analytics events with a host of great speakers. Normally I give …
Ecommerce Analytics at Search Leeds Conference June 2017
Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference. As it was a different audience to that at my previous conference gig, and …