Channel groupings in Google Analytics 4 (GA4) allow you to categorise your traffic sources into custom groups, providing deeper insights into how different marketing channels contribute to your website’s performance.
In today’s digital age, data reigns supreme. For businesses striving to stay ahead in the competitive landscape, understanding user behaviour and leveraging insights is crucial. Google Analytics 4 (GA4) presents …
So you have GA4 Set up and running but are you getting value out of it? Do you know how to find what you’re looking for and most importantly is …
In this blog article, we will look at what Google Signals is, what the reporting identity means in the context of Google Analytics, and how removing Google Signals from the reporting identity will impact reports.
In this blog, we delve into two critical factors contributing to revenue value discrepancies in GA4: currency configuration and data layer implementation.
Not a fun topic, but essential right now. Every business needs to know how much they’re being affected by the current situation and find ways in which they can best …
The Covid-19 situation is rapidly developing. The leisure and tourism industry including restaurants, hotels, bars, cinemas, transport services and gyms in most cities and towns are shutting down or running …
