How to get Value from your GA4 Reports?

So you have GA4 Set up and running but are you getting value out of it?

Do you know how to find what you’re looking for and most importantly is it set up for YOUR business specifically? 

Ensuring that your GA4 reports are effectively utilised requires more than just setting it up initially. Here are some tips to make sure you’re getting the most out of GA4 with the out-of-the-box solution:

Our Tips to Get Value from your GA4?

get value from ga4

Understand Your Business Objectives:

Before diving into GA4 reports, have a clear understanding of your business objectives and the key performance indicators (KPIs) that align with them. This will guide you in setting up your reports to focus on metrics that matter most to your business.

Familiarise Yourself with GA4 Interface:

Spend time exploring the GA4 interface to understand where to find the information you need. Familiarise yourself with the navigation, standard reports, and customization options available.(Still need help? Check out our GA4 Training opportunities). 

Utilise Predefined Reports:

GA4 provides predefined reports for user acquisition, engagement, retention, and monetisation. Start by exploring these reports to gain insights into different aspects of user behaviour without the need for extensive customization.

Customise Reports:

While the predefined reports offer valuable insights, you may need to customise them further to align with your specific business needs. Use the customization options available in GA4 to create custom reports, segments, and dashboards tailored to your requirements.

If you are still using the standard libraries e.g. ‘Business Objectives’. ‘Life cycle – you may want to think about how else to categorise the areas of your business more suitably. For example, split your reports into country specific or perhaps different facets of your business.

Set Up Alerts:

Take advantage of GA4’s alerting feature to receive notifications when significant changes occur in your data. Set up alerts for important metrics such as traffic spikes, drop in conversions, or unusual user behaviour to stay informed and take timely action.


By following these tips and actively engaging with GA4, you can ensure that your reports are working for you effectively and providing valuable insights to support your business objectives.

As always, if you need any additional help or more information on how to customise your GA4 to provide more value to you then contact us.