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Category: Google Analytics

UTM Link Tracking Guide - Polka Dot Data
Google Analytics

UTM Tracking Links for Enhanced Analytics

UTM stands for Urchin Tracking Module, they are parameters added to your URL. In essence UTM parameters are an advanced tracking option that keeps you on top of which marketing campaigns …

Google Analytics / Google Tag Manager / Quick Tips

Quick Tip – Tracking Phone Number Clicks

If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …

Conferences and Events / Google Analytics / Google Tag Manager

Top Customisations in Google Analytics – BrightonSEO April 2018 Slides

So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …

Conferences and Events / Google Analytics / Google Tag Manager

Confessions of a MeasureCamp First-Timer

So, I was lucky enough to get a coveted ticket to this sold-out event. I had my lanyard, my cool t-shirt, a whole host of freebies, and I was desperately …

Conferences and Events / Google Analytics

Top 5 Tips from MeasureFest 2017

Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …

Conferences and Events / Google Analytics

Careering through Analytics – My Journey and Top Tips

In Autumn 2017 I was honoured to speak at both Econsultancy and MeasureFest in London. Both very high quality analytics events with a host of great speakers. Normally I give …

Conferences and Events / Google Analytics

Ecommerce Analytics at Search Leeds Conference June 2017

Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference. As it was a different audience to that at my previous conference gig, and …

Conferences and Events / Google Analytics

Digital Hampshire April 2017 – Google Analytics Ecommerce Showcase

This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry. The line up before me …

Conferences and Events / Google Analytics

Analytics Horror Stories – BrightonSEO September 2016

Below you’ll find the link to my Analytics Horror Stories slides from BrightonSEO September 2016. I thought it was a great way to share experiences and help people avoid or …

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