Quick Tip – Tracking Phone Number Clicks
If your website has a phone number at the top of the page, or anywhere else on the site that is clickable, then you should be tracking when users click …
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Having fun with Google Tag Manager – DMSSO18
We’re really excited that Digital Marketing Summit Southampton (DMSSO18) is coming to town again this week! There are a great set of talks lined up on Thursday, with some fab …
Analytics – Identifying and Forecasting Opportunities for CRO
To see the full presentation click here or click on the image below.. Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to …
Top Customisations in Google Analytics – BrightonSEO April 2018 Slides
So I haven’t had time to write a post about this yet, but if you’re looking for the slides, I’ve sorted that! Link to slides And straight from the synopsis …
Confessions of a MeasureCamp First-Timer
So, I was lucky enough to get a coveted ticket to this sold-out event. I had my lanyard, my cool t-shirt, a whole host of freebies, and I was desperately …
Top 5 Tips from MeasureFest 2017
Did you miss out on MeasureFest this year? Not to worry we’ve written down the top 5 tips we think are most useful from across the day and included the links …
Careering through Analytics – My Journey and Top Tips
In Autumn 2017 I was honoured to speak at both Econsultancy and MeasureFest in London. Both very high quality analytics events with a host of great speakers. Normally I give …
Ecommerce Analytics at Search Leeds Conference June 2017
Today I have shared highlights and uses for Ecommerce data at the Branded3 Search Leeds conference. As it was a different audience to that at my previous conference gig, and …
Digital Hampshire April 2017 – Google Analytics Ecommerce Showcase
This week I was kindly asked to speak at Digital Hampshire, a local networking conference held in Winchester for people in the digital marketing industry. The line up before me …
Analytics Horror Stories – BrightonSEO September 2016
Below you’ll find the link to my Analytics Horror Stories slides from BrightonSEO September 2016. I thought it was a great way to share experiences and help people avoid or …